Another thing is that digital channel is always talking about numbers as it is easier to look at ROI (that is to say Return Of Investment). And one more thing is that Effi Awards, which have been recently launched, are more and more appreciated by both clients and agencies.
Perhaps old school think that creativity is more important than numbers, but they also feel comfortable when backed by them. After all, I got this* data from a wonderful old school professional who was trying to convince me about the importance of creativity over data.
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